Meet Lynn L Yaung, London’s favourite clubwear designer
We talk DJ’s, parties and favourite paintings with the brands’ creator…
To break away from the creative limitations of his home country, Burma-born Lynn L Yaung touched down in East London. It was here, in the hotbed of London’s queer scene, that he discovered himself as a designer.
“In Burma, Art wasn’t something that was popular or widely accepted. This meant that when I moved to London everything was new to me. So much inspiration came from this.”
Image: Portrait of Lynn L Yaung wearing his own design jacket and briefs.
This creative exploration was largely kindled by illegal raves and the queer ravers’ equivalent to Sunday mass - FOLD London’s ‘Unfold’ party. He started to understand what it means to be able to truly express yourself, and the role of fashion within this. Feeling no particular pull to anything that was available, he challenged himself to create new outfits and pieces, specifically designed for these weekend excursions. "The club was a place where I could be whoever I wanted to be. I tested new looks and ideas every weekend, which taught me dedication, and allowed me to explore what worked and what didn’t."
This personal connection to his work ensures that each piece is a true reflection of who he is and what he stands for. "Designing something that I would wear myself is at the core of my brand".
Image: Zaidi wears Bloom Jorts.
Photographed by Tobias Kruse.
After studying knitwear at Central St Martins, he stayed true to his roots; crafting intricate silhouettes with the fluidity and softness of knitwear, but modernised through denim. “Each commission was a step towards the fusion of these two textiles…with a hope in the future that they become whole.”
Yaung masters the difficult task of translating artistic techniques into wearable fashion, drawing inspiration from the likes of Georgia O’Keefe with her linework and concepts of colour. “The way in which her work flows is something I find soothing”. O’Keeffe’s organic shapes and colours are clearly visible in the forms and dyes seen in his clothing.
Image: Yaung’s custom design sketches
The more immersed he became in the queer scene, the more he found opportunities for collaboration with other creatives. Exchanging ideas and inspiration was a way to further his personal and professional development, as well as strengthening his ties to his community. This led to a latex-infused series with his housemate Studio FCLX, working closely with parties such as Tech Couture, Playbody and Drift Kyiv, and dressing DJ’s and musicians, from Cosmic Caz to Tyla.
Image: Tyla wearing Bloom trousers for Notion Magazine. Styled by Jadzia Scott, photographed by Saskia Kovandzich.
How did your brand start?
After graduating I took some needed time out to do some personal exploration and I guess live my life a little. Sadly it was during Covid, so there really wasn't much happening except for illegal parties. This was really the beginning of my involvementwith club culture, which in turn shaped how I design and the approach I take to my work. It also shaped how I present myself to the world and forged my self-identity. That’s how I started what is now ‘Lynn La Yaung’… making looks to wear out every weekend!
If your brand had a soundtrack, what would it be?
It would have to be the Forth Room by B from E. It’s melodic, trancey, hard and fast but also quite dreamy, which is everything my brand encapsulates.
What’s your favourite piece you’ve designed so far and why?
The original denim pants that I made are how everything started. When I look back at them, I can see how far I’ve come, yet this design is still so prevalent in my current work.
Image: Custom fittings at Yaung’s studio with Byuki Tat, Vero Jacobs and Amphia.
What’s your signature party look? and/or How would you style one of your pieces to wear to the club?
It has to be a thong and a big boot... It's comfortable, it’s cunt - two things I love. The combination of a small bottom and big boot or a big bottom and small top always works for me. I really love the balance of this silhouette.
In terms of styling a piece for the club, I think I’d have to choose my denim briefs. They are breathable, cute, they fit right and have lace detailing at the back that make them a little bit sexy.
Image: Taylor wearing Lynn L Yaung x Studio FCLX. Photographed by Morrigan Rawson at Playbody.
Tell us a favourite memory from a party you’ve been to?
The Tech Couture collaboration with De Reünie was a really special one. I got to see a lot of people close to me perform, which was really inspiring. It was really nice to see two different cities and scenes coming together too. Being on the dancefloor and making memories with the important people in my life will always be something extremely special to me. Club culture really makes this possible.
Images from left to right: Kacper wears Bloom Bralette in denim. Kacper weas Bloom Tank Top. Zaidi wears Bloom bralette and Bloom Mini Skirt in black and cream. Photographed by Tobias Kruse.